Are you looking to ignite your sales with a SaaS explainer video? If so, you’ve come to the right place.
In this blog post, we will explore the different ways you can use SaaS explainer videos to boost your sales.
We will discuss what a SaaS explainer video is, the benefits of investing in one, the process behind SaaS explainer videos, best practices for SaaS explainer video production, and some examples of engaging SaaS explainer videos.
We will also discuss what to look for when hiring a SaaS production company. By the end of this post, you should have a good understanding of how to create a successful SaaS explainer video and the knowledge to proceed with your project!
What Is a Saas Explainer Video?
Saas explainer videos are short, informative videos used to explain a software product or service.
They allow viewers to quickly understand what they need to know about the product and why it is beneficial in an engaging visual format.
They can concisely communicate the features of a complex software service in a visual format that is easy for viewers to understand quickly and remember longer-term.
This makes them more engaging than traditional text-based methods such as reading an article or looking at screenshots – viewers get hooked by visuals!
Saas Explainer Videos Benefits for Marketing
Creating a well-crafted Saas Explainer Video has many benefits. It can:
- generate interest in potential customers
- help existing customers better understand how to use the product
- drive conversions
- increase sales
- improve customer satisfaction overall
key Elements to Include
When crafting your own Saas explainer video, there are several key elements that should be included:
- provide brief but comprehensive information about the service being described
- use graphics that match the brand identity
- keep it visually appealing with motion graphics and animation
- use music/sound effects that fit with the theme of the message being conveyed
- clearly state how users will benefit from using this service (or product)
- make sure that any relevant technical details are presented concisely yet accurately
- don’t overwhelm your audience with too much information!
- Finally, consider adding subtitles if necessary – people often watch these types of videos without sound due to either being busy or not having access to audio devices at work or on public transport, etc.
The Go-To Choice for Businesses Marketing
Increasingly, Saas explainer videos are becoming the go-to choice for businesses to market their products and services, and for good reason!
These videos offer a range of advantages, such as efficiency in delivering a relevant message regarding your products or services, the ability to explain complex concepts in an easy-to-understand way, and improved customer engagement with more visual appeal.
Saas explainer videos can help humanize your brand’s overall digital marketing strategy by adding emotion and storytelling elements to your video content.
When used correctly, Saas explainer videos have the potential for wide reach and high ROI, increasing customer understanding of your offerings while also boosting conversions through increased trust.
Furthermore, these types of videos can help increase brand awareness and visibility by highlighting your products/services in an engaging way that engages customers with a more personal approach.
Benefits of Investing in a SaaS Explainer Video
How to Promote Your SaaS Video?
Once you have created yours, look into ways you can promote it – social media platforms such as Twitter, Facebook, and Instagram tend to work well, but email marketing campaigns can also be effective if targeted correctly.
With great content and promotion combined, expect great results from your new Saas Explainer Video!
Make sure that each video is optimized for search engine optimization (SEO) so that you can get more organic search engine traffic.
Once your Saas explainer videos are created and ready for distribution across multiple channels – such as YouTube or social media platforms – it’s time to measure their performance for success tracking purposes.
You can track engagement metrics such as view count or likes/dislikes; alternatively, you could also measure conversions by seeing how many people watch a particular video before buying from you down the line.
This data will be invaluable for improving future campaigns by adjusting content accordingly based on what works best!
Saas explainer videos offer valuable benefits when it comes to increasing sales:
- they enable customers to gain trust in your brand through visually appealing content
- they provide helpful educational resources which helps establish thought leadership
- they foster customer loyalty by forming meaningful relationships between companies and buyers
- they enhance visibility across multiple channels thanks to the shareable nature of digital media formats like YouTube
All these elements combined will help drive more qualified leads who are likely to convert into customers further down the line – making them essential tools when trying to grow revenue streams sustainably over time.
The Process Behind Saas Explainer Videos
Creating a successful explainer video requires a process that involves identifying key features of your SaaS that need to be conveyed in the story, creating a unique and captivating script, crafting an animation that imparts the message clearly, leveraging audio and music to create further engagement, as well as researching and understanding the product.
The process behind crafting an effective explainer video starts with developing an understanding of the unique features, benefits, and advantages of your product or service.
This is essential for creating content that resonates with viewers. After gaining this knowledge base about your product or service, you can then create a storyboard that breaks down the key points into a flow that makes sense for viewers.
Once you have identified these key points, they must be defined further by developing an outline that defines the message you wish to convey and the visuals that will be used to tell this story.
With this complete, it’s time to write out the script, which serves as the foundation of your explainer video.
Make sure it is captivating enough so viewers will keep watching until they understand all aspects of what your SaaS offers them!
To bring this script to life, finding voice talent is essential. Find someone whose voice resonates with target audience members, so they will better connect with it on an emotional level!
Following the recording of audio for synchronization purposes, source visuals such as images or footage must be found to visually represent the core messages being conveyed within the explainer video.
Choosing animations and graphics also helps illustrate any key points outlined in script form earlier on! Once these components are captured, edit and refine the production until the desired outcome has been achieved.
Test and tweak this finalized version among target audience members prior to launching the final version online via website and social media channels!
Best Practices for Saas Explainer Video Production
The first step is to know your audience and familiarize yourself with SaaS buyers. This will help you determine what kind of message would resonate best with them and how to tailor it specifically for them.
Once you have an understanding of who they are, create a storyline around your value proposition using human elements that viewers can relate to. Include visuals that capture the essence of what makes your product or service special and use animation allusions that convey meaning without being too complex or abstract.
In order to further engage audiences, choose a voiceover artist whose tone matches the style and personality of your brand as this can add a personal touch to which viewers respond positively.
Also, consider adding music or sound effects that help draw attention and give an extra layer of emotionality behind each scene in the video.
When it comes time for distribution, be sure to leverage SEO techniques such as optimizing titles, descriptions, and tags in order to maximize exposure online.
Additionally, utilize quality checklists like ensuring subtitles and captions are present and accurate across different devices and browsers so nothing gets lost in translation when viewed by different audiences.
Finally, always remember when creating these types of videos, it’s important to clearly define the problem that the product solves while also explaining the benefits associated with using the product.
Incorporate visually appealing design, incorporate narrative to guide viewers through the story, and demonstrate value metrics and data.
Don’t forget to include a strong call to action, optimize for mobile users, share across multiple channels, incorporate customer testimonials and stories, utilize A/B testing, and track results. By following these tips, you should be able to produce high-quality, engaging SaaS explainer videos that drive business success!
What to Look for When Hiring a SaaS Production Company ?
Finding the right production company can be tricky. To ensure you make the best choice for your project, consider several factors when hiring a SAAS production company.
First, understand your market and audience’s needs, so the video reflects their interests and requirements. Then, hire a SaaS production company with proof of previous work that demonstrates their ability to create similar videos.
Look for a company that provides ongoing support and animation quality suitable for your product or service.
Additionally, focus on creating a unique design narrative to capture viewers’ attention, and choose an informative and entertaining video format.
Using creative approaches like humor or metaphors can help viewers remember your message.
When assessing different companies, consider both cost and ROI.
Research what is included in the video offer package. Ensure they offer customer support before and after the project, discuss content delivery and usage in marketing materials, and confirm licenses and copyrights for third-party materials.
To Sum Up
In conclusion, there are many benefits associated with using SaaS explainer videos as part of your digital marketing strategy, including increased conversion rates and driving sales. So, give it a try today!
If you need help, please do not hesitate to reach out to us. We offer free consultations to help you achieve your SaaS promotional video goals.